|
  Web Portals - Critical Issues To Consider - 1 A Kaytek Web Consulting Perspective |
Consulting
Web
Portals - Critical Issues - 1
|
Web Portals - Critical Issues To Consider - 1 A Kaytek Web Consulting Perspective |
 1.0 - Objective : This brief overview document has been prepared by Kaytek to help our customers consider all critical issues for Web Portals Development. It is not an exhaustive reference. It is only a broad pointer to critical issues. 2.0 - Overview : The Issues have been broadly classified as follows : 3.0 - Net Strategy : Overall Issues, Revenue Issues 4.0 - Site Design : Site Content, Site Evaluation 5.0 - Site Hosting : ISP Facilities, Security Aspects 6.0 - Development : Approach, Technologies, Integration 7.0 - Marketing : Branding Aspects, Marketing Communications |
Issues to consider are detailed below : 3.0 - Net Strategy : 3.1 - Overall Issues : 3.1.1 - Site Purpose : What objectives do you want the web portal to achieve ? 3.1.2 - Target Audience : Which segment of the population will visit your portal
and why ? How frequently would they visit your portal ? How much time would they spend there ? On what sections ? Using what services ? Do you have the web analytical tools to track their behavious on the site ? 3.1.3 - Market Analysis : How would the portal compare to similar globally competitive
portals in terms of performance, services and features ? 3.1.4 - Differentiator : How would your portal alter the competitive landscape in
terms by creating a loyal visitor community with effective customer
relationship management and advanced personalisation features ? 3.1.5 - Existing Infrastructure Integration : How would be the portal be
effectively integrated with the existing physical and informational supply-
chain operations and Information Technology Infrastructure of your
organisation and other service providers ? |
3.2 - Revenue Issues : 3.2.1 - Unique : What unique differentiating content & services will be offered ? 3.2.2 - Income Sources : What would be the long-term recurring Income sources ? 3.2.3 - Operational Expenses : What levels of expenses would be required to
offer above content and services and generate regular incomes ? 3.2.4 - Scalability : How would these services and income sources scale
upwards with increased portal usage and transactional volumes ? 3.2.5 - Feasibility Report : Has a detailed feasibility Report been prepared for the
portal considering all Operational Aspects and Financial Aspects -
Commerce Models, Budgets, Revenues, Costs, ROI, etc? Next - Part 2 |
|
|
|
|
|
|
|
|