(Article published in an Indian Weekly Newspaper The Sahara Times on 10th January 2004.)
The late 2003 State Assembly elections in India were fought on the Acronym - BSP - the Bijli, Sadak, Pani Issues. In India's National Language - Hindi, 'Bijli' means Electricity. 'Sadak' means Roads. 'Pani' means 'Water'. We hijack the same BSP acronym to explain a few broad trends affecting the IT Industry in India. We call these underlying events and trends individually as the 'B', 'S' and 'P' factors, collectively called the 'BSP' factors.
The 'B' Factors
'Building Brand Bihar By Banishing Backwardness'
'Big Bandwidth Boom'
'Blurring of Boundaries' and 'Banishing of Barriers'
'Bigger and Better than the Best, Bang For Buck For Bleeding IT Budgets
The 'S' Factors
'Software Shakeout'
'Steady Rupee Appreciation'
'Software as a Service'
'Software Sourcing Type'
'Strategic Use of IT'
'Services Surging Steadily'
'Steady Increase in Standards of Living'
The 'P' Factors
'Protection of Intellectual Property'
'Plethora of Platforms'.
'Privacy Protection'
'Protectionist Pressures,Pushes and Pulls'
'Plunging Pricing Pressures'
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