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Good Friday !

Value Addition In The Internet Age

Benefit From Gray Arrow A Kaytek Web Consulting Perspective

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This article was originally written on Good Friday - 9th April 2004 as a weblog on an external website.


Good Friday !

To start answering some of my questions.

That I have been asking you in my series of articles.

Let me start with the first set of questions from my article titled " A Rainbow Reversed is a Smiling Curve. "





For those of you who have not read the above same, let me repeat what I wrote about the Smiling Curve.

"...The greatest Value Addition in any Product, Service or Idea happens either at the 'Creation' stage on the left hand side of the 'Smiling Curve' and at the 'Consumption' Stage on the right hand side of the 'Smiling Curve'...."

I further quote "....

Some tough questions to ask ourselves everyday ......

Where am I on the Smiling Curve of my company ?

Where is my organisation in the Smiling Curve of our market place ?

Am I creating innovation on the left side of the Smiling Curve ?

Am I increasing Customer Satisfaction on the right side ?

That may possibly decide our destiny and our company's fate in the Internet Age....."

Some possible answers are given below for individuals and organizations.

Individuals first.

We must create value on the creation, development side of our company's offerings (products or services.)

Helping achieve the 3 organizational goals of .....Kaytek Offerings help you Cut CostsCutting Costs, Kaytek Offerings help you Raise Revenues Raising Revenues & ..... Kaytek Offerings help you Satisfy Stakeholders Satisfying Stakeholders.



People who can demonstrate their direct contribution to the organization in any of the above 3 key business goals obviously fit the bill.

Also, externally market / customer facing jobs.

As long as you meet (and move beyond) the needs of your customer.

(Whether internally or externally.)

And Keep doing the same.

Day In and Day Out.

Hard Work Indeed !

Companies next.




In the technology sector, either you create a new innovative technological innovation (An increasingly tougher act to follow, but not impossible if you can steer clear of the legal minefields out there.)

Or else, pick up the best technology out there (and there are many !) and adapt the same to meet (and move beyond) customer needs.



( Remember Bill Gates picking up an operating system from another Seattle company, modifying it and licensing it to IBM as DOS ?)

Does the Smiling Curve work ?

On this Good Friday, two IT giants exactly demonstrated the above strategy at reverse ends of the Smiling Curve.

IBM acquired one of India's BPO leaders (enhancing their Capabilities on the Left-Hand Development Side of the Smiling Curve) .

Infosys announced a US 20 Million $ investment in setting up of a Consulting Company in Texas, USA.

500 US Based Consulting Jobs at the Top End of the Services Spectrum.

The Right Side of the Smiling Curve.

In my humble viewpoint, Surf Smilingly, Smoothly.

On the Smiling Curve.

It's simple rules surely work.

I had asked one last question in the above blog.

Can the 'Smiling Curve' Model be extended to depict US and India co- operation at the opposite geographical ends of the planet but with a rich shared destiny in leveraging each other's strengths ?





Today's papers carry an interview of Mr. Roger Cohen (Ex-Foreign Editor of the New York Times) stating precisely the same position.

Remember, you read it here first !

This Blog which has (hopefully) been Your Man Friday At Work !

Your Raft.

In case you do (hopefully not) fall of a Bridge.

To Help You Grow Your Career or Business In A Global World.


Gray Arrow Email Us : Can we help in your Internet Strategies ?








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Updated on 27th November 2008
Posted on 21st February 2005

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