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Guidance For Women Entrepreneurs

Marketing Communication Challenges

Benefit From Gray Arrow Kaytek Experiences & Advisory Insights






" Behind every successful man, there is a woman. Behind every successful woman, is there a mentor ?"


Gray Arrow Kaytek Consulting Director has had experiences in mentoring women entrepreneurs in various study topics, assignments in the areas of Accounting, Internet based Business Plan, Sales, Marketing, Strategy, Sales Promotion Events, Mailer Design as part of a Management Training programme in Mumbai.

Gray Arrow Mentoring & Strategic Interchanges with an energetic Mumbai Civic Activist on NGO & local community building efforts as a strong foundation for a future city level political career.


Down Arrow Challenges faced by Marketing Communication Professionals today. (30th January 2009)

Some Thoughts based On Interactions with an Extremely Creative Lady Freelance Advertising / Design Specialist.

Down Arrow 1.0 - All marketing communication professionals face 3 key problems today.

Gray Arrow 1.1 - Slow Down - In the short term, because of the recession, Marketing & Advertising Budgets are going southwards and will continue to do so for the next 18 - 24 months. So we have to give our customers more bang for the buck.

Are we prepared to work longer smarter hours to provide better solutions to our customers ?




Gray Arrow 1.2 - The Online Shift -In the long run, marketing / advertising budgets will increasingly shift to online (web & mobile) formats.

Can we as professionals spend time to understand this new medium ?

Create viable cost effective creative solutions for our customers ?

Are we ready to upgrade our technical & creative skills for these new online media ?

Gray Arrow 1.3 - Single-Point Solutions - Can one offer end to end marketing communication services to our clients ?

Not just copy or artwork preparation or concept visualization but solving all or a major portion of their marketing communication problems via a single point approach ?

This will save our customers co-ordination costs & hassles.





Gray Arrow 2.0 - Why Me ? - What makes our products / services offerings globally unique in this era of globalization & downturn when everybody is looking to cut costs ?

Why should somebody choose me instead of my competitor who could offer a cheaper / better / faster offering ?

Many times the competitors will be 'Unknown Unknowns'.

How do we deal with such invisible competitors ?

Are we prepared mentally and technologically to work with our competitors in a collaborative mode ?

So that our customers get the benefit of this co-opetition ( Competition + Co-operation) Approach ?




Gray Arrow 3.0 - 3 Key Business Goals - In this downturn, how will our service offerings help our clients to reach the 3 business goals of

Kaytek Cut CostsCutting Costs

Kaytek Satisfy Stakeholders Satisfying Stakeholders

Kaytek Raise Revenues Raising Revenues ?

Gray Arrow 4.0 - Organization - If one has to create an organizational model (ie team up with other like-minded individuals who have complementary skills), are we prepared for the sacrifices that team work necessarily entails ?

With these individuals, can we visualize a shared future, shared values, a common vision and a common end-goal which is fair to all stakeholders (customers, employees & others ) ?

Are we ready to sacrifice our own personal egos & stakeposts for a larger common organizational interest ?

Gray Arrow 5.0 - Innovation - How can one innovate in this difficult period ?

Can one look at a partnership with our customers rather than as a vendor to them ?

Are we ready to suitably re-adjust our mindsets for a partnership business model (wherein which we get compensated only if our customer's goals are reached, rather than the traditional model of getting paid for our hours / resources spent on the tasks ?)




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Last Updated on 22nd July 2013.

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